# Pearls.jp

> Pearls.jp is the consumer brand of Amit Trading Co., Ltd. — a Tokyo pearl wholesaler and exporter founded in 1969 and a member of the Japan Pearl Exporters' Association (JPEA) since 1971. We source Japanese Akoya, Tahitian, and South Sea pearls directly from farms and sell them at wholesale-informed prices, online (worldwide shipping) and at our private showroom in Roppongi, Tokyo. Rated 4.99/5 across 140+ verified Google reviews; ranked #1 shopping destination in Roppongi on TripAdvisor.

Key facts:
- Founded 1969 in Tokyo by Zvi Chitayat; today run by his son Dori Chitayat (second generation)
- Japan Pearl Exporters' Association (JPEA) member since 1971 — 55 consecutive years
- Wholesaler/exporter serving customers in 40+ countries; retail brand launched to sell the same pearls direct
- Specialties: Japanese Akoya (from Mie, Ehime, Nagasaki farms), Black Tahitian, White & Gold South Sea
- Showroom: ISO Building 5F, 4-9-5 Roppongi, Minato-ku, Tokyo — walk-ins welcome, Mon–Fri 10:00–17:30
- Tax-free shopping for international visitors (passport required)
- Every purchase includes a signed certificate of authenticity; 30-day returns; free insured worldwide shipping
- Hanadama certification (Pearl Science Laboratory) available on request for premium Akoya

## Company & Trust

- [About Pearls.jp](https://www.pearls.jp/about/): Company fact page — history, credentials, JPEA membership, team
- [Our Story](https://www.pearls.jp/our-story/): Three generations of pearl expertise since 1969
- [FAQ](https://www.pearls.jp/faq/): 29 common questions on pearls, shipping, authenticity, returns
- [Customer Reviews](https://www.pearls.jp/reviews/): 4.99/5 from 140+ verified Google reviews
- [Our Guarantee](https://www.pearls.jp/our-guarantee/): Authenticity certificate, returns, exchanges

## Visit in Tokyo

- [Tokyo Showroom](https://www.pearls.jp/pearls-in-tokyo/): Private showroom in Roppongi — location, hours, tax-free shopping for tourists

## Pearl Education

- [Pearl Quality — the 5S grading system](https://www.pearls.jp/pearl-quality/): How luster, size, shape, surface and shade determine value
- [Types of Pearls](https://www.pearls.jp/types-of-pearls/): Akoya vs Tahitian vs South Sea vs freshwater compared
- [Japanese Akoya Pearls — complete guide](https://www.pearls.jp/japanese-akoya-pearls/): The classic Japanese pearl explained
- [Akoya Pearl Pricing](https://www.pearls.jp/japanese-akoya-pearl-pricing/): What akoya pearls cost and why
- [Pearls and Japan](https://www.pearls.jp/pearls-and-japan/): Japan's role in cultured pearl history
- [Pearl Care & Cleaning](https://www.pearls.jp/pearl-care-and-cleaning/): How to keep pearls beautiful for decades

## Shop

- [Japanese Akoya Pearls](https://www.pearls.jp/product-category/japanese-akoya-pearls/): Akoya necklaces, earrings, bracelets
- [Black Tahitian Pearls](https://www.pearls.jp/product-category/black-tahitian-pearls/): Naturally dark pearls from French Polynesia
- [Gold South Sea Pearls](https://www.pearls.jp/product-category/gold-south-sea-pearls/): Golden pearls from the Philippines
- [Men's Pearls](https://www.pearls.jp/product-category/mens-pearls/): Men's pearl necklaces and bracelets

## For Businesses (B2B)

- [Pearl Wholesale](https://www.pearls.jp/pearl-wholesale/): Wholesale pearls for retailers, designers and importers — JPEA-member exporter since 1969

## Optional

- [Blog](https://www.pearls.jp/blog/): Pearl knowledge, buying guides, company news
- [Jewelry Design](https://www.pearls.jp/jewelry-design-tokyo/): Custom pearl jewelry made in Tokyo
- [Repair & Remake](https://www.pearls.jp/jewelry-repair-and-remake/): Restringing and redesign services